Event Branding in Jeddah

Event branding is the visual branding that is used across a business event, conference, product launch or corporate gathering. Can consist of event branding, entrances graphics, registration branding, backdrops, sponsor walls, stage graphics, banners and direction information. Event branding in Jeddah by DC Advert is aimed at companies and organizations that require physical graphics in an event space that are consistent throughout. The materials, production and installation requirements vary based on the event location, branding elements, dimensions, venue requirements and project specifications.

Event Branding for Corporate & Promotional Events

But when it comes to corporate events, conferences, launches, award events or brand activations, many of these events require multiple branded areas or multiple signs instead of just one. The visual system should clearly identify the event and maintain organiser/sponsor/campaign branding throughout the entrance to the main areas of activity. The beginning is the event brief. Before planning graphics, the layout, guests movement, event schedule and required branding areas are to be identified. This helps to distinguish permanent venue features from the temporary, event elements and helps to prevent the creation of items that are not suited to the available space.

For any event signage, banners and directional graphics requirements, contact our team for a complimentary quote.

Signage for events may be in the form of welcome signs, directional signs, information panels, entrance graphics and branded banners. Each of these elements performs a function. Directional signage assists visitors to arrive at registration, halls, meeting rooms or activity zones and a welcome sign marks the event. Text will be legible at the distance anticipated for viewing. Careful checking of event name, dates, room name and directional messages for production. Use of multiple signs should adhere to the same typography, color scheme, logo treatment and naming throughout the venue.

Create scenic backgrounds for live events, sponsor walls for events and photo areas.

Stage branding could encompass a backdrop, branded panels, event title graphics/sponsor information if part of the scope of the approved event. Sponsor walls, media walls and photo backdrops are all distinct applications and should be designed based on the use and photography of the wall. A sponsor wall typically provides repeated and organized exposure of the sponsor’s logos and a stage backdrop helps to facilitate the major presentation space. The photo wall is designed for photography or guest interaction. This size, shape and production process must always be established for each project, not taken for granted.

Arabic & English Event Graphics

Arabic, English or bilingual branding may be required for the events in Saudi Arabia. It is important to check event names, sponsor names, wayfinding, registration information and stage messages at final size prior to printing or fabrication. Sometimes Arabic and English need to be spaced and lined differently. Both languages should convey the same information, and should adopt the same visual hierarchy. All signage, backdrops, panels and registration areas must have the same sponsor logos and approved brand names. Event Branding stands in contrast to Event Management & Exhibition Stands.

Event Branding does not mean Event Management & Exhibition Stands.

Event Branding is about the tangible brand/visual appearance of the event. Event Management includes the organization and management of the actual event (Scheduling, Guest Coordination, Catering, Entertainment, Staffing / Venue Management). On this page, it does not consider those functions as part of the branding service. An “Exhibition Stand” is a stand or exhibit area that is dedicated to one exhibitor. A Promotional Display is a stand that is separate from the rest of the display that is used for a campaign, product or information. Both can be used as a part of an event, but Event Branding can orchestrate visual aspects throughout the larger event environment.

The design, printing, production & installation of printed materials.

It begins with the event type, date, venue, floor plan or measurements available, branding requirements and approved artwork. Signs, Backdrops, Banners or other elements that are confirmed are listed before the preparation of required areas for layouts. The production can be done using a printing, cutting, fabrication or assembly method as outlined in the scope of the approved production. Event branding should be done in consideration of space and technical/Installation requirements supplied by the venue and/or event organiser. As necessary, the installation must be verified in quotation.

Event Branding Jeddah

Jeddah is DC Advert’s main office where event branding takes place. Common demands could be conferences, company activities, launches, seminars, promotional events and company meetings. The projects in other location in Saudi Arabia can also be reviewed based on location, quantities, production scope, access to venue, and installing requirements.

What Affects Event Branding Cost?

The cost of a rental varies according to the size of an event, the number of branded spaces, graphic size and needs, signage, backdrop, display elements, production type, and installation requirements. Other factors that may influence the quotation include venue access, event location and the available production timeline. Prices are more accurate with precise measurements and artwork and with a clear list of required branding area.

Get an Event Branding Quote

Include event type, event name, date, venue, branding areas required, measurements/floor plan (if applicable), logo files and branding, sponsor logos, Arabic and English text, reference images and installation specifications. These details can then be utilised to review the production scope and venue requirements prior to quotation.